Conjoint measurement in multiple objective decision making: A new approach

DOI10.1016/0377-2217(86)90297-3MaRDI QIDQ1069438zbMATH OpenOpenAlexWikidataFDO

Authors Mary Anne Rothermel, David A. Schilling

Publication date 1986

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/0377-2217(86)90297-3

zbMATH Keywords

Conjoint measurementestimating the objective functionmultiple attributes decision makingmultiple objective mathematical programming modelpairwise preferencesSimulation tests

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50)

Review text

A new methodology for estimating the objective function in a multiple objective mathematical programming model is presented. A decision maker is required to provide pairwise preferences, or rank orders, of a set of solutions to the multiple objective problem. Conjoint measurement is then applied to this preference information to estimate parameters of an assumed utility function. Simulation tests support the method as being mathematically tractable, while a laboratory study with human decision makers provides encouraging results for the practicality of the technique.

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Cited in

(3)

• An improved mathematical programming formulation and application of multi-attribute choice behaviour
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• scientific article; zbMATH DE number 2209460 (Why is no real title available?)

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