Conjoint measurement in multiple objective decision making: A new approach

DOI10.1016/0377-2217(86)90297-3MaRDI QIDQ1069438zbMATH OpenOpenAlexWikidataFDO

Authors Mary Anne Rothermel, David A. Schilling

Publication date 1986

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/0377-2217(86)90297-3

zbMATH Keywords

pairwise preferencesConjoint measurementestimating the objective functionmultiple attributes decision makingmultiple objective mathematical programming modelSimulation tests

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50)

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Cited in

(3)

• An improved mathematical programming formulation and application of multi-attribute choice behaviour
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• A positive approach to estimating the weights for quadratic multiple objective programming

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