Information theory as a unifying statistical approach for use in marketing research

DOI10.1016/0377-2217(94)00355-GMaRDI QIDQ1127171zbMATH OpenOpenAlexFDO

Authors Patrick L. Brockett, A. Charnes, W. W. Cooper, David Learner, Fred Y. Phillips

Publication date 5 November 1998

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/0377-2217(94)00355-g

zbMATH Keywords

decision modellingentropic modelsgoodness-of-fit testsindividual choice modelsinformation theorylogitmarketing

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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Cited in

(9)

• Contributions of Professor William W. Cooper in operations research and management science
• Measures of inefficiency in data envelopment analysis and stochastic frontier estimation
• Information indices: Unification and applications.
• scientific article; zbMATH DE number 1450250 (Why is no real title available?)
• Generalized CMR technology as a natural source of objective marketing information
• Shannon's Entropy and Its Generalisations Towards Statistical Inference in Last Seven Decades
• Information measures in perspective
• Expected information of noisy attribute forecasts for probabilistic forecasts
• Executives' perceived environmental uncertainty shortly after 9/11

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