Information theory as a unifying statistical approach for use in marketing research

DOI10.1016/0377-2217(94)00355-GzbMATH Open0909.90196OpenAlexW2043426953MaRDI QIDQ1127171FDOQ1127171

Authors: Patrick L. Brockett, A. Charnes, W. W. Cooper, David Learner, Fred Y. Phillips 

Publication date: 5 November 1998

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(94)00355-g

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zbMATH Keywords

goodness-of-fit testslogitinformation theorymarketingdecision modellingentropic modelsindividual choice models

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cites Work

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• The Mathematical Distributions Used in the Common Tests of Significance

Cited In (8)

• Title not available (Why is that?)
• Executives' perceived environmental uncertainty shortly after 9/11
• Generalized CMR technology as a natural source of objective marketing information
• Information measures in perspective
• Contributions of Professor William W. Cooper in operations research and management science
• Information indices: Unification and applications.
• Measures of inefficiency in data envelopment analysis and stochastic frontier estimation
• Shannon's Entropy and Its Generalisations Towards Statistical Inference in Last Seven Decades

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