Varying parameter models to accomodate dynamic promotion effects

DOI10.1016/S0304-4076(98)00063-3zbMath0962.62118WikidataQ126458975 ScholiaQ126458975MaRDI QIDQ1305791

Dick R. Wittink, Eijite W. Foekens, Peter S. H. Leeflang

Publication date: 19 June 2001

Published in: Journal of Econometrics (Search for Journal in Brave)

zbMATH Keywords

scanner datasales promotionstime series of cross-sections

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Economic time series analysis (91B84) Marketing, advertising (90B60)

Related Items (5)

Personalized Retail Promotions Through a Directed Acyclic Graph–Based Representation of Customer Preferences ⋮ Addressing endogeneity in aggregate logit models with time-varying parameters for optimal retail-pricing ⋮ Modeling price response from retail sales: an empirical comparison of models with different representations of heterogeneity ⋮ Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers ⋮ Varying parameter models to accomodate dynamic promotion effects

Cites Work

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• Varying parameter models to accomodate dynamic promotion effects
• The Effects of Retailer and Consumer Response on Optimal Manufacturer Advertising and Trade Promotion Strategies

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