An aid for strategic marketing in the banking industry: A Markov analysis
From MaRDI portal
Publication:1317073
DOI10.1016/0305-0548(94)90090-6zbMath0800.90612MaRDI QIDQ1317073
Marc J. Schniederjans, Karen D. Loch
Publication date: 24 March 1994
Published in: Computers \& Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/0305-0548(94)90090-6
90B60: Marketing, advertising
Cites Work