Cyclical patterns in brand switching behavior: An issue of pattern recognition

DOI10.1016/0377-2217(94)90109-0zbMath0800.90290OpenAlexW2040992979MaRDI QIDQ1331581

Moshe Givon, Eitan Muller

Publication date: 21 August 1994

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(94)90109-0

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42)

Related Items (1)

Modelling market shares by segments using volatility

Cites Work

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