Analyzing purchase incidence and brand choice by hazard models
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Publication:1384226
DOI10.1007/BF01545532zbMath0897.90077MaRDI QIDQ1384226
Harald Hruschka, Helmut Stoiber, Alfred Hamerle
Publication date: 13 April 1998
Published in: OR Spektrum (Search for Journal in Brave)
hazard models; duration analysis; brand choice; purchase incidence; stochastic models of buyer behavior
91B42: Consumer behavior, demand theory
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