Optimal pricing of a product diffusing in rich and poor populations

DOI10.1023/A:1023635807884zbMath1141.91585OpenAlexW82600489WikidataQ58007169 ScholiaQ58007169MaRDI QIDQ1411509

Richard F. Hartl, Andreas J. Novak, Ambar G. Rao, Suresh P. Sethi

Publication date: 29 October 2003

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1023/a:1023635807884

zbMATH Keywords

marketingOptimal controlpricingaspirational groupmarket diffusion

Mathematics Subject Classification ID

Applications of optimal control and differential games (49N90) Consumer behavior, demand theory (91B42)

Related Items (1)

Coupling quadrature and continuous Runge–Kutta methods for optimal control problems

Cites Work

• Dynamic Optimal Control Models in Advertising: a Survey
• Dynamic Optimal Control Models in Advertising: Recent Developments
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