A mathematical programming study of advertising allocation problem.

DOI10.1016/S0096-3003(02)00853-6zbMath1053.90083MaRDI QIDQ1417009

A. Mihiotis, I. Tsakiris

Publication date: 18 December 2003

Published in: Applied Mathematics and Computation (Search for Journal in Brave)

zbMATH Keywords

Integer programmingAdvertisingAllocation problemPeople meter systemTV-rating

Mathematics Subject Classification ID

Integer programming (90C10) Discrete location and assignment (90B80)

Related Items

Multi-criteria media mix decision model for advertising a single product with segment specific and mass media ⋮ Optimal advertising budget allocation across markets with different goals and various constraints ⋮ A multiobjective approach for maximizing the reach or GRP of different brands in TV advertising ⋮ Multi-period media planning for multi-products incorporating segment specific and mass media ⋮ A Decision Support System for Planning Promotion Time Slots ⋮ The TV advertisements scheduling problem ⋮ Optimal media planning for multi-products in segmented market ⋮ An MCDM model for media selection in the dual consumer/industrial market ⋮ A chance constraints goal programming model for the advertising planning problem ⋮ An application of approximate dynamic programming in multi-period multi-product advertising budgeting

Cites Work

• SPOT: Scheduling Programs Optimally for Television

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