A duopolistic model of dynamic competitive advertising
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Publication:1592752
DOI10.1016/S0377-2217(99)00346-XzbMath0967.91049OpenAlexW2078616344MaRDI QIDQ1592752
Publication date: 4 September 2001
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/s0377-2217(99)00346-x
Related Items (14)
An empirical study on the Lanchester model of combat for competitive advertising decisions ⋮ Pulsation in a competitive model of advertising-firm's cost interaction ⋮ The Leitmann-Schmitendorf advertising differential game ⋮ Recent developments in dynamic advertising research ⋮ Quality improvement and goodwill accumulation in a dynamic duopoly ⋮ Optimal dynamic advertising policies and equilibria ⋮ Advertising patterns in a dynamic oligopolistic growing market with decay ⋮ Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly ⋮ Dynamics of an advertising competition model with sales promotion ⋮ Dynamics of duopoly models with undecided clients under decentralized affine feedback advertising policies ⋮ Optimal investment strategy on advertisement in duopoly ⋮ A chaotic model for advertising diffusion problem with competition ⋮ Optimal pricing and advertising in a durable-good duopoly ⋮ Defensive, offensive, and generic advertising in a Lanchester model with market growth
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