Customer social network affects marketing strategy: a simulation analysis based on competitive diffusion model
From MaRDI portal
Publication:1620400
DOI10.1016/j.physa.2016.11.110zbMath1400.91468OpenAlexW2554626385MaRDI QIDQ1620400
Helen S. Du, Jiawen Wu, Rui Hou
Publication date: 13 November 2018
Published in: Physica A (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.physa.2016.11.110
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