Supply chain decisions with reference quality effect under the O2O environment

DOI10.1007/s10479-016-2224-2zbMath1405.90014MaRDI QIDQ1622047

Y. Aharonov

Publication date: 12 November 2018

Published in: Annals of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10479-016-2224-2

zbMATH Keywords

supply chain; O2O business model; pricing, quality and advertising decisions; reference quality

Mathematics Subject Classification ID

91A23: Differential games (aspects of game theory)

91B24: Microeconomic theory (price theory and economic markets)

90B05: Inventory, storage, reservoirs

90B60: Marketing, advertising