Clicks versus bricks: the role of durability in marketing channel strategy of durable goods manufacturers
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Publication:1681146
DOI10.1016/j.ejor.2017.08.039zbMath1374.90269OpenAlexW2746869228MaRDI QIDQ1681146
Wei Yan, Yu Xiong, Gendao Li, Junhong Chu, Zhong-Kai Xiong
Publication date: 23 November 2017
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2017.08.039
Related Items (15)
A review of bricks-and-clicks dual-channels literature: trends and opportunities ⋮ Demand forecast sharing for a dominant retailer with supplier encroachment and quality decisions ⋮ Optimal collection delegation strategies in a retail-/dual-channel supply chain with trade-in programs ⋮ Optimal bargaining timing of a wholesale price for a manufacturer with a retailer in a dual-channel supply chain ⋮ Interaction between the introduction strategy of the third‐party online channel and the choice of online sales format ⋮ Strategic inventory and supplier encroachment under asymmetric information ⋮ Manufacturer encroachment and quality investment decisions in a two‐period supply chain ⋮ Optimal pricing strategy in a dual-channel supply chain: a two-period game analysis ⋮ Implications of risk aversion behavior on the green product promotion strategy under manufacturer encroachment ⋮ A supply chain member should set its margin later if another member's cost is highly uncertain ⋮ Managing a dual-channel supply chain under price and delivery-time dependent stochastic demand ⋮ Manufacturer encroachment with quality decision under asymmetric demand information ⋮ Agency selling or reselling: e-tailer information sharing with supplier offline entry ⋮ When and what wholesale and retail prices should be set in multi-channel supply chains? ⋮ Should a retailer bargain over a wholesale price with a manufacturer using a dual-channel supply chain?
Cites Work
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- Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations
- Supply Chain Coordination and Influenza Vaccination
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