Dynamics and motivations of media marketing: the role of globalization and empowerment

DOI10.1155/2014/393168zbMath1470.90035OpenAlexW2112264146WikidataQ59037219 ScholiaQ59037219MaRDI QIDQ1724016

Eleonora Benecchi, Cinzia Colapinto

Publication date: 14 February 2019

Published in: Abstract and Applied Analysis (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2014/393168

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cites Work

• Unnamed Item
• A generalized collage method based upon the Lax-Milgram functional for solving boundary value inverse problems
• Stochastic technology shocks in an extended Uzawa-Lucas model: closed-form solution and long-run dynamics
• On a spatial Solow model with technological diffusion and nonconcave production function
• Awareness, persuasion, and adoption: enriching the Bass model
• Inverse problems for random differential equations using the collage method for random contraction mappings
• Foundations of Dynamic Economic Analysis

This page was built for publication: Dynamics and motivations of media marketing: the role of globalization and empowerment