Viral spreading of daily information in online social networks

DOI10.1016/J.PHYSA.2014.03.054MaRDI QIDQ1782836zbMATH OpenOpenAlexFDO

Authors T. Kawamoto, Naomichi Hatano

Publication date 20 September 2018

Published in Physica A (Search for Journal in Brave)

Full work available at URL https://arxiv.org/abs/1211.2555

zbMATH Keywords

social networkinformation spreadingrandom multiplicative processviral spreading

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30)

Abstract: We explain a possible mechanism of an information spreading on a network which spreads extremely far from a seed node, namely the viral spreading. On the basis of a model of the information spreading in an online social network, in which the dynamics is expressed as a random multiplicative process of the spreading rates, we will show that the correlation between the spreading rates enhances the chance of the viral spreading, shifting the tipping point at which the spreading goes viral.

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Cites work

• scientific article; zbMATH DE number 2001586 (Why is no real title available?)
• scientific article; zbMATH DE number 3410334 (Why is no real title available?)
• A stochastic model of tweet diffusion on the twitter network
• Hierarchical characterization of complex networks

Cited in

(5)

• Viral information propagation in the Digg online social network
• On the statistical properties of viral misinformation in online social media
• An information spreading model based on online social networks
• Impact of human behavior on information spreading: viral marketing and social networks
• Probing models of information spreading in social networks

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