Viral spreading of daily information in online social networks

DOI10.1016/J.PHYSA.2014.03.054zbMATH Open1402.91629arXiv1211.2555OpenAlexW2964227469MaRDI QIDQ1782836FDOQ1782836

Authors: T. Kawamoto, Naomichi Hatano 

Publication date: 20 September 2018

Published in: Physica A (Search for Journal in Brave)

Abstract: We explain a possible mechanism of an information spreading on a network which spreads extremely far from a seed node, namely the viral spreading. On the basis of a model of the information spreading in an online social network, in which the dynamics is expressed as a random multiplicative process of the spreading rates, we will show that the correlation between the spreading rates enhances the chance of the viral spreading, shifting the tipping point at which the spreading goes viral.

Full work available at URL: https://arxiv.org/abs/1211.2555

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zbMATH Keywords

social networkinformation spreadingrandom multiplicative processviral spreading

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30)

Cites Work

• Title not available (Why is that?)
• Title not available (Why is that?)
• Hierarchical characterization of complex networks
• A stochastic model of tweet diffusion on the twitter network

Cited In (5)

• Viral information propagation in the Digg online social network
• On the statistical properties of viral misinformation in online social media
• An information spreading model based on online social networks
• Impact of human behavior on information spreading: viral marketing and social networks
• Probing models of information spreading in social networks

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