MARKEX: An intelligent decision support system for product development decisions

DOI10.1016/S0377-2217(98)00220-3zbMATH Open0938.90038OpenAlexW2003363629MaRDI QIDQ1807944FDOQ1807944

Authors: Nikolaos F. Matsatsinis, Yannis Siskos 

Publication date: 29 June 2000

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/s0377-2217(98)00220-3

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zbMATH Keywords

data analysisproduct developmentconsumer behaviourintelligent decision support systems

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50)

Cites Work

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• Mathematical models of brand choice behavior
• A Normative Methodology for Modeling Consumer Response to Innovation
• SIL - a simulation language. User's guide
• Agricultural product development using multidimensional and multicriteria anlyses: The case of wine
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Cited In (9)

• Intelligent support systems for marketing decisions.
• Development of a model-based netsourcing decision support system using a five-stage methodology
• MARKEX
• Multicriteria analysis in agricultural marketing: the case of French olive oil market.
• A multicriteria DSS for stock evaluation using fundamental analysis
• Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge
• Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems
• A genetic algorithm approach to the product line design problem using the seller's return criterion: An extensive comparative computational study
• Multiple criteria group decision support through the usage of argumentation-based multi-agent systems: an overview

Uses Software

• UTA Plus
• SAS/STAT

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