MARKEX: An intelligent decision support system for product development decisions

DOI10.1016/S0377-2217(98)00220-3zbMATH0938.90038OpenAlexW2003363629MaRDI QIDQ1807944FDOQ1807944

Authors Nikolaos F. Matsatsinis, Yannis Siskos

Publication date 29 June 2000

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/s0377-2217(98)00220-3

zbMATH Keywords

data analysisproduct developmentconsumer behaviourintelligent decision support systems

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50)

Recommendations

• Intelligent support systems for marketing decisions.
• PETAPS: A prototype decision support system for consumer product marketing and promotion
• Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems
• scientific article; zbMATH DE number 194151

Cites work

• scientific article; zbMATH DE number 3152611 (Why is no real title available?)
• scientific article; zbMATH DE number 3891270 (Why is no real title available?)
• scientific article; zbMATH DE number 3808699 (Why is no real title available?)
• scientific article; zbMATH DE number 4076355 (Why is no real title available?)
• scientific article; zbMATH DE number 956511 (Why is no real title available?)
• scientific article; zbMATH DE number 781783 (Why is no real title available?)
• scientific article; zbMATH DE number 802762 (Why is no real title available?)
• A Normative Methodology for Modeling Consumer Response to Innovation
• Agricultural product development using multidimensional and multicriteria anlyses: The case of wine
• Assessing a set of additive utility functions for multicriteria decision- making, the UTA method
• Mathematical models of brand choice behavior
• SIL - a simulation language. User's guide
• The choice axiom after twenty years

Cited in

(9)

• Development of a model-based netsourcing decision support system using a five-stage methodology
• Multiple criteria group decision support through the usage of argumentation-based multi-agent systems: an overview
• A multicriteria DSS for stock evaluation using fundamental analysis
• Intelligent support systems for marketing decisions.
• Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge
• MARKEX
• Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems
• Multicriteria analysis in agricultural marketing: the case of French olive oil market.
• A genetic algorithm approach to the product line design problem using the seller's return criterion: An extensive comparative computational study

Describes a project that uses

Uses Software

• UTA Plus
• SAS/STAT

This page was built for publication: MARKEX: An intelligent decision support system for product development decisions

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q1807944)