MARKEX: An intelligent decision support system for product development decisions

DOI10.1016/S0377-2217(98)00220-3MaRDI QIDQ1807944zbMATH OpenOpenAlexFDO

Authors Nikolaos F. Matsatsinis, Yannis Siskos

Publication date 29 June 2000

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/s0377-2217(98)00220-3

zbMATH Keywords

data analysisproduct developmentconsumer behaviourintelligent decision support systems

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50)

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Cites work

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• A Normative Methodology for Modeling Consumer Response to Innovation
• Agricultural product development using multidimensional and multicriteria anlyses: The case of wine
• Assessing a set of additive utility functions for multicriteria decision- making, the UTA method
• Mathematical models of brand choice behavior
• SIL - a simulation language. User's guide
• The choice axiom after twenty years

Cited in

(9)

• Intelligent support systems for marketing decisions.
• MARKEX
• Development of a model-based netsourcing decision support system using a five-stage methodology
• Multicriteria analysis in agricultural marketing: the case of French olive oil market.
• A multicriteria DSS for stock evaluation using fundamental analysis
• Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge
• Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems
• Multiple criteria group decision support through the usage of argumentation-based multi-agent systems: an overview
• A genetic algorithm approach to the product line design problem using the seller's return criterion: An extensive comparative computational study

Describes a project that uses

Uses Software

• SAS/STAT
• UTA Plus

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