A flexible brand choice model based on neural net methodology
From MaRDI portal
Publication:1871647
DOI10.1007/s00291-002-0095-1zbMath1035.90036MaRDI QIDQ1871647
Harald Hruschka, Werner Fettes, Markus Probst, Christian Mies
Publication date: 4 May 2003
Published in: OR Spectrum (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s00291-002-0095-1
Related Items
Improved customer choice predictions using ensemble methods, Modeling consideration sets and brand choice using artificial neural networks.