An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications

DOI10.1016/S0377-2217(03)00410-7zbMath1065.90051MaRDI QIDQ1876168

Harald Hruschka, Werner Fettes, Markus Probst

Publication date: 16 August 2004

Published in: European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

Neural networks; Brand choice; Marketing; Multilayer perceptron; Choice model

Mathematics Subject Classification ID

92B20: Neural networks for/in biological studies, artificial life and related topics

90B60: Marketing, advertising

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Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits, A Stackelberg-Nash model for new product design

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