Errata to: ``An optimal control student problem and a marketing counterpart

DOI10.1016/0895-7177(96)00033-7zbMATH Open0939.49500OpenAlexW2086103154MaRDI QIDQ1921092FDOQ1921092

Authors: Bruno Viscolani, Alessandra Buratto 

Publication date: 27 June 2000

Published in: Mathematical and Computer Modelling (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0895-7177(96)00033-7

zbMATH Keywords

marketinggoodwillexistence and uniqueness of the optimal solutionoptimal advertising policyoptimal control student problem

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Existence theories for optimal control problems involving ordinary differential equations (49J15)

Cited In (3)

• Optimal goodwill path to introduce a new product
• Optimal study/advertising plan for a knowledge/goodwill evolution process with rank memory
• Advertising for a new product introduction: a stochastic approach.

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