Dynamically switching among bundled and single tickets with time-dependent demand rates
Summary: The most important market segmentation in sports and entertainment industry is the competition between customers that buy bundled and single tickets. A common selling practice is starting the selling season with bundled ticket sales and switching to selling single tickets later on. The aim of this practice is to increase the number of customers that buy bundles, which in return increases the load factor of the events with low demand. In this paper, we investigate the effect of time dependent demand on dynamic switching times from bundled to single ticket sales and the potential revenue gain over the case where the demand rate of events is assumed to be constant with time.
- Dynamic switching times from season to single tickets in sports and entertainment
- Optimal timing of switches between product sales for sports and entertainment tickets
- Switching Times from Season to Single Tickets
- Optimal pricing and advertising policies for a one-time entertainment event
- Dynamic capacity allocation for group bookings in live entertainment
- Dynamic switching times from season to single tickets in sports and entertainment
- scientific article; zbMATH DE number 4020069 (Why is no real title available?)
- Optimal Starting Times for End-of-Season Sales and Optimal Stopping Times for Promotional Fares
- Optimal timing of switches between product sales for sports and entertainment tickets
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