A hybrid network model to extract key criteria and its application for brand equity evaluation

DOI10.1155/2012/971303zbMath1264.90101OpenAlexW2160950312WikidataQ58912777 ScholiaQ58912777MaRDI QIDQ1955425

Chin-Yi Chen, Chung-Wei Li

Publication date: 11 June 2013

Published in: Mathematical Problems in Engineering (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2012/971303

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Marketing, advertising (90B60)

Related Items (1)

How does market network structure affect participants' benefits?

Uses Software

• sna

Cites Work

• Some simple algorithms for structural comparison
• Identification of interrelationship of key customers' needs based on structural model for services/capabilities provided by a semiconductor-intellectual-property mall
• Asymptotics of a matrix valued Markov chain arising in sociology.
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