A new integrated fuzzy QFD approach for market segments evaluation and selection

DOI10.1016/J.APM.2014.11.051zbMath1443.90230OpenAlexW2071612039MaRDI QIDQ2009931

Hsing-Pei Kao, Shuo-Yan Chou, Thinh Thi Phuong, Luu Quoc Dat, Pham Van Nghia

Publication date: 3 December 2019

Published in: Applied Mathematical Modelling (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.apm.2014.11.051

zbMATH Keywords

fuzzy TOPSISfuzzy QFDmarket segment selection

Mathematics Subject Classification ID

Fuzzy and other nonstochastic uncertainty mathematical programming (90C70) Marketing, advertising (90B60)

Related Items (3)

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Cites Work

• Fuzzy linear programming models for new product design using QFD with FMEA
• On a general class of fuzzy connectives
• Multiple attribute decision making. Methods and applications. A state-of- the-art survey
• Rating technical attributes in fuzzy QFD by integrating fuzzy weighted average method and fuzzy expected value operator
• Operations on fuzzy numbers
• Unnamed Item

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