Strategies for an efficient official publicity campaign

DOI10.1007/S10955-021-02761-XzbMATH Open1468.91116OpenAlexW3157330686MaRDI QIDQ2038951FDOQ2038951

Authors J. P. Neirotti 

Publication date 7 July 2021

Published in Journal of Statistical Physics (Search for Journal in Brave)

Full work available at URL https://arxiv.org/abs/2005.10710

zbMATH Keywords

disordered systemsonline learningsociophysics

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Social learning (91D15)

Abstract: We consider the process of opinion formation, in a society where there is a set of rules, $B$. These rules change over time due to the drift of public opinion, driven in part by publicity campaigns. Public opinion is formed by the integration of the voters' attitudes which can be either conservative (in agreement with $B$) or liberal (in agreement with peer voters). These attitudes are represented in the phase space of the system by stable fixed points. In the present letter we study the properties that an official publicity campaign must have in order to turn the public opinion in favor of $B.$

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Cited In (3)

• Focusing on Campaigns
• Public opinion by a poll process: model study and Bayesian view
• Perturbed anisotropic opinion dynamics with delayed information

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