Space-time budget allocation policy design for viral marketing

DOI10.1016/j.nahs.2020.100899zbMath1479.91283arXiv2011.08639OpenAlexW3011114080MaRDI QIDQ2061151

Irinel-Constantin Morărescu, V. S. Varma, Samson Lasaulce, Lucian Buşoniu

Publication date: 13 December 2021

Published in: Nonlinear Analysis. Hybrid Systems (Search for Journal in Brave)

Full work available at URL: https://arxiv.org/abs/2011.08639

zbMATH Keywords

hybrid systemssocial networks

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Marketing, advertising (90B60)

Related Items (1)

Optimal campaign strategy for social media marketing with a contrarian population

Cites Work

• Area aggregation and time-scale modeling for sparse nonlinear networks
• Social influence and opinions
• Time scale modeling of sparse dynamic networks
• Reaching a Consensus
• Fast unfolding of communities in large networks
• Opinion Dynamics With Decaying Confidence: Application to Community Detection in Graphs
• Consensus Problems on Networks With Antagonistic Interactions

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