Business analytics: online promotion with gift rewards

DOI10.1007/S10479-019-03193-3zbMATH Open1450.90021OpenAlexW2931016148MaRDI QIDQ2196111FDOQ2196111

Authors: Huan Yu, Yugang Yu, Jie Liu, Feng Yang, Jie Wu, Y. Shi 

Publication date: 28 August 2020

Published in: Annals of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10479-019-03193-3

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zbMATH Keywords

analyticsgift rewardsonline promotion-robust inventory management

Mathematics Subject Classification ID

Inventory, storage, reservoirs (90B05) Robustness in mathematical programming (90C17)

Cites Work

• Expected Value of Distribution Information for the Newsvendor Problem
• The Price of Robustness
• The Distribution Free Newsboy Problem: Review and Extensions
• Robust convex optimization

Cited In (1)

• Effects of gift cards on optimal order and discount of seasonal products

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