Business analytics: online promotion with gift rewards

DOI10.1007/S10479-019-03193-3MaRDI QIDQ2196111zbMATH OpenOpenAlexFDO

Authors Huan Yu, Yugang Yu, Jie Liu, Feng Yang, Jie Wu, Y. Shi

Publication date 28 August 2020

Published in Annals of Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s10479-019-03193-3

zbMATH Keywords

analyticsgift rewardsonline promotion-robust inventory management

Mathematics Subject Classification ID

Inventory, storage, reservoirs (90B05) Robustness in mathematical programming (90C17)

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Cites work

• Expected Value of Distribution Information for the Newsvendor Problem
• Robust convex optimization
• The Distribution Free Newsboy Problem: Review and Extensions
• The Price of Robustness

Cited in

(1)

• Effects of gift cards on optimal order and discount of seasonal products

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