Dynamics and implications on a cooperative advertising model in the supply chain

DOI10.1016/j.cnsns.2018.04.017OpenAlexW2799428173MaRDI QIDQ2207977

Junhai Ma, Zhanbing Guo

Publication date: 23 October 2020

Published in: Communications in Nonlinear Science and Numerical Simulation (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.cnsns.2018.04.017

zbMATH Keywords

chaosbifurcationcooperative advertisingparticipation raterobustness test

Mathematics Subject Classification ID

Noncooperative games (91A10) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)

Related Items (10)

Dynamics of a nonlinear differential advertising model with single parameter sales promotion strategy ⋮ The complexity analysis and chaos control in omni-channel supply chain with consumer migration and advertising cost sharing ⋮ Cooperative Promotion of Cross-Market Firms Adopting 3D Printing Technology ⋮ Dynamics of a quantum duopoly Stackelberg game model with marginal costs ⋮ Dynamic Evolution, Synchronization and Multistability in an Advertising Game Model with Homogeneous Products and Spillover Effect ⋮ Bifurcation analysis of dynamic pricing processes with nonlinear external reference effects ⋮ Coordinating pricing and advertising in a two-period fashion supply chain ⋮ Organic food labeling and advertising: A tripartite game model between one supplier and two heterogeneous manufacturers ⋮ Demand-supply dynamics in FMCG business: exploration of customers' herd behavior ⋮ A GAME MODEL OF SUPPLY CHAIN MANAGEMENT BASED ON FRACTAL ANALYSIS OF TIME SERIES

Uses Software

• DMC

Cites Work

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