Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations: a study based on conjoint choice data

DOI10.1016/j.ejor.2021.05.056zbMath1487.90413OpenAlexW3166537509MaRDI QIDQ2242265

Nils Goeken, Peter Kurz, Winfried J. Steiner, Maren Hein

Publication date: 9 November 2021

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2021.05.056

zbMATH Keywords

OR in marketingchoice-based conjoint analysischoice rulesIIA propertypreference shares

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Bayesian inference (62F15) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Related Items

Preference estimation under bounded rationality: identification of attribute non-attendance in stated-choice data using a support vector machines approach

Uses Software

• R
• bayesm

Cites Work

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