Developing a measure of risk adjusted revenue (RAR) in credit cards market: implications for customer relationship management

DOI10.1016/J.EJOR.2012.08.007zbMath1292.91094OpenAlexW2059883500MaRDI QIDQ2253447

Erin Steffes, B. P. S. Murthi, Shweta Singh

Publication date: 27 July 2014

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2012.08.007

zbMATH Keywords

data envelopment analysiscredit cardscustomer relationship managementacquisition strategiesretention strategies

Mathematics Subject Classification ID

Applications of statistics to actuarial sciences and financial mathematics (62P05)

Related Items (1)

Operational risk: emerging markets, sectors and measurement

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