Modeling customer satisfaction with new product design using a flexible fuzzy regression-data envelopment analysis algorithm

DOI10.1016/j.apm.2017.01.020zbMath1476.91049OpenAlexW2574545912MaRDI QIDQ2294216

Abbas Keramati, Salman Nazari-Shirkouhi

Publication date: 10 February 2020

Published in: Applied Mathematical Modelling (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.apm.2017.01.020

zbMATH Keywords

data envelopment analysisfuzzy regressionproduct designcustomer satisfaction4Ps marketing mix

Mathematics Subject Classification ID

Decision theory (91B06) Special problems of linear programming (transportation, multi-index, data envelopment analysis, etc.) (90C08) Fuzzy and other nonstochastic uncertainty mathematical programming (90C70)

Related Items (1)

A customer based supplier selection process that combines quality function deployment, the analytic network process and a Markov chain

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