Implications of stochastic demand and manufacturers' operational mode on retailer's mixed bundling strategy and its complexity analysis

DOI10.1016/j.apm.2017.06.005zbMath1480.90072OpenAlexW2768822954MaRDI QIDQ2295157

Hongshuai Han, Lei Xie, Junhai Ma

Publication date: 12 February 2020

Published in: Applied Mathematical Modelling (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.apm.2017.06.005

zbMATH Keywords

simulationbifurcationrepeated gameuncertain demandbundling strategy

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Consumer behavior, demand theory (91B42)

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Cites Work

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• Bundling Information Goods: Pricing, Profits, and Efficiency
• Bundling Strategies When Products Are Vertically Differentiated and Capacities Are Limited
• Optimal Bundling of Technological Products with Network Externality
• Joint Pricing-Production Decisions in Supply Chains of Complementary Products with Uncertain Demand
• Pricing and the Newsvendor Problem: A Review with Extensions

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