The social medium selection game
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Publication:2312946
DOI10.1007/978-3-030-10880-9_15zbMATH Open1417.91136arXiv1601.00526OpenAlexW3000166120MaRDI QIDQ2312946FDOQ2312946
Authors: Fabrice Lebeau, Corinne Touati, Eitan Altman, Nof Abuzainab
Publication date: 18 July 2019
Abstract: We consider in this paper competition of content creators in routing their content through various media. The routing decisions may correspond to the selection of a social network (e.g. twitter versus facebook or linkedin) or of a group within a given social network. The utility for a player to send its content to some medium is given as the difference between the dissemination utility at this medium and some transmission cost. We model this game as a congestion game and compute the pure potential of the game. In contrast to the continuous case, we show that there may be various equilibria. We show that the potential is M-concave which allows us to characterize the equilibria and to propose an algorithm for computing it. We then give a learning mechanism which allow us to give an efficient algorithm to determine an equilibrium. We finally determine the asymptotic form of the equilibrium and discuss the implications on the social medium selection problem.
Full work available at URL: https://arxiv.org/abs/1601.00526
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