Emergence of influential spreaders in modified rumor models
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Publication:2376040
DOI10.1007/S10955-012-0595-6zbMATH Open1270.91077arXiv1209.1351OpenAlexW2105039978WikidataQ57083027 ScholiaQ57083027MaRDI QIDQ2376040FDOQ2376040
Authors: Javier Borge-Holthoefer, Sandro Meloni, Bruno Gonçalves, Yamir Moreno 
Publication date: 26 June 2013
Published in: Journal of Statistical Physics (Search for Journal in Brave)
Abstract: The burst in the use of online social networks over the last decade has provided evidence that current rumor spreading models miss some fundamental ingredients in order to reproduce how information is disseminated. In particular, recent literature has revealed that these models fail to reproduce the fact that some nodes in a network have an influential role when it comes to spread a piece of information. In this work, we introduce two mechanisms with the aim of filling the gap between theoretical and experimental results. The first model introduces the assumption that spreaders are not always active whereas the second model considers the possibility that an ignorant is not interested in spreading the rumor. In both cases, results from numerical simulations show a higher adhesion to real data than classical rumor spreading models. Our results shed some light on the mechanisms underlying the spreading of information and ideas in large social systems and pave the way for more realistic diffusion models.
Full work available at URL: https://arxiv.org/abs/1209.1351
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Social networks; opinion dynamics (91D30) Applications of stochastic analysis (to PDEs, etc.) (60H30)
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