A neural network application to consumer classification to improve the timing of direct marketing activities

DOI10.1016/j.cor.2004.06.021zbMath1090.90115MaRDI QIDQ2387278

Frederick Kaefer, Carrie M. Heilman, Samuel D. Ramenofsky

Publication date: 2 September 2005

Published in: Computers \& Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.cor.2004.06.021

zbMATH Keywords

neural network; marketing

Mathematics Subject Classification ID

92B20: Neural networks for/in biological studies, artificial life and related topics

90B60: Marketing, advertising

Related Items

A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing, Towards optimal use of incomplete classification data, Quantitative models for direct marketing: A review from systems perspective

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