Effect of choice complexity on design efficiency in conjoint choice experiments

DOI10.1016/J.JSPI.2011.01.008MaRDI QIDQ2431571zbMATH OpenOpenAlexFDO

Authors Vishva Manohara Danthurebandara, Jie Yu, M. Vandebroek

Publication date 15 April 2011

Published in Journal of Statistical Planning and Inference (Search for Journal in Brave)

Full work available at URL https://lirias.kuleuven.be/handle/123456789/274760

zbMATH Keywords

entropyoptimal experimental designchoice complexitybetween respondent variabilityheteroscedastic conditional logit model

Mathematics Subject Classification ID

Bayesian inference (62F15) Generalized linear models (logistic models) (62J12) Optimal statistical designs (62K05) Individual preferences (91B08)

Recommendations

• Model-Robust Design of Conjoint Choice Experiments
• Rank-order choice-based conjoint experiments: efficiency and design
• Designing choice sets for stated preference methods: The effects of complexity on choice consistency
• Obtaining more information from conjoint experiments by best-worst choices
• \(D\)-optimal conjoint choice designs with no-choice options for a nested logit model

Cites work

• Designing choice sets for stated preference methods: The effects of complexity on choice consistency
• Model-Robust Design of Conjoint Choice Experiments
• The Coordinate-Exchange Algorithm for Constructing Exact Optimal Experimental Designs

Cited in

(6)

• Improving the efficiency of individualized designs for the mixed logit choice model by including covariates
• Ellipsoidal methods for adaptive choice-based conjoint analysis
• An improved two-stage variance balance approach for constructing partial profile designs for discrete choice experiments
• Obtaining more information from conjoint experiments by best-worst choices
• Rank-order choice-based conjoint experiments: efficiency and design
• Designing choice sets for stated preference methods: The effects of complexity on choice consistency

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