Optimal threshold analysis of segmentation methods for identifying target customers
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Publication:2462131
DOI10.1016/j.ejor.2007.01.038zbMath1138.91532MaRDI QIDQ2462131
Akira Saji, Makoto Mizuno, Ushio Sumita, Hideo Suzuki
Publication date: 23 November 2007
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://tsukuba.repo.nii.ac.jp/?action=repository_action_common_download&item_id=22803&item_no=1&attribute_id=17&file_no=1
marketing; cost benefit analysis; segmentation method; identifying target customers; optimal threshold level
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