A dynamic model of advertising by the regulated firm
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Publication:2564146
DOI10.1007/BF01237526zbMath0864.90014OpenAlexW2025148166MaRDI QIDQ2564146
Francois Melese, John W. Mayo, David L. Kaserman
Publication date: 7 January 1997
Published in: Journal of Economics (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/bf01237526
Application models in control theory (93C95) Production theory, theory of the firm (91B38) Economic growth models (91B62) Marketing, advertising (90B60)
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