Improvements to the linear programming based scheduling of web advertisements

DOI10.1023/B:ELEC.0000045974.88926.88zbMath1131.90468OpenAlexW2030281080MaRDI QIDQ2574111

Naoki Abe, Atsuyoshi Nakamura

Publication date: 16 November 2005

Published in: Electronic Commerce Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1023/b:elec.0000045974.88926.88

zbMATH Keywords

linear programminginventory managementexploration-exploitation trade-offbanner advertisement scheduling

Mathematics Subject Classification ID

Mathematical programming (90C99)

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Heuristic Bayesian targeting of banner advertising

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