Multi-Criteria Advertisement Allocation Model of Multiple Advertisers on a Television Network
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Publication:2820225
DOI10.1142/9789814704830_0007zbMath1344.90025MaRDI QIDQ2820225
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Publication date: 15 September 2016
Published in: Recent Advances in Mathematics, Statistics and Computer Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1142/9789814704830_0007
goal programming; advertisement allocation; multi objective optimization model; television advertising
90B60: Marketing, advertising
Uses Software