Empirical studies of sale promotion effect on dairy consumption -- a case of Beijing

MaRDI QIDQ2926693zbMATH OpenFDO

Authors Zhiqiang Li, Li Yang

Publication date 3 November 2014

Published in Journal of Systems Science and Mathematical Sciences (Search for Journal in Brave)

zbMATH Keywords

promotiondairy consumptionmulti-choice model

Mathematics Subject Classification ID

Case-oriented studies in operations research (90B90) Marketing, advertising (90B60) Consumer behavior, demand theory (91B42)

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Cited in

(1)

• The effects of marketing activities on fast moving consumer good purchases: the case of yoghurt Italian market

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