Empirical studies of sale promotion effect on dairy consumption -- a case of Beijing

zbMATH Open1313.90156MaRDI QIDQ2926693FDOQ2926693

Authors: Zhiqiang Li, Li Yang 

Publication date: 3 November 2014

Published in: Journal of Systems Science and Mathematical Sciences (Search for Journal in Brave)

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zbMATH Keywords

promotiondairy consumptionmulti-choice model

Mathematics Subject Classification ID

Case-oriented studies in operations research (90B90) Marketing, advertising (90B60) Consumer behavior, demand theory (91B42)

Cited In (1)

• The effects of marketing activities on fast moving consumer good purchases: the case of yoghurt Italian market

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