Influence maximization in switching-selection threshold models

DOI10.1007/978-3-662-44803-8_11zbMATH Open1403.91286OpenAlexW2135177381MaRDI QIDQ2938652FDOQ2938652

Authors: Dimitris Fotakis, Thodoris Lykouris, Evangelos Markakis, Svetlana Obraztsova 

Publication date: 14 January 2015

Published in: Algorithmic Game Theory (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/978-3-662-44803-8_11

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zbMATH Keywords

social networksinfluence maximizationswitching-selection diffusion

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Games involving graphs (91A43)

Cited In (3)

• Popularity signals in trial-offer markets with social influence and position bias
• Submodularity of influence in social networks: from local to global
• Maximizing influence in competitive environments: a game-theoretic approach

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