DOI10.1007/978-3-662-44803-8_17zbMath1403.90448arXiv1407.3338MaRDI QIDQ2938658
Patrick Hummel, Sergei Vassilvitskii, Kshipra Bhawalkar
Publication date: 14 January 2015 Published in: Algorithmic Game Theory (Search for Journal in Brave) Full work available at URL: https://arxiv.org/abs/1407.3338
zbMATH Keywords
advertisers; game theoretic setting; value of targeting data
Mathematics Subject Classification ID
91A40: Other game-theoretic models
90B60: Marketing, advertising