Value of Targeting

DOI10.1007/978-3-662-44803-8_17zbMath1403.90448arXiv1407.3338OpenAlexW31559641MaRDI QIDQ2938658

Sergei Vassilvitskii, Patrick Hummel, Kshipra Bhawalkar

Publication date: 14 January 2015

Published in: Algorithmic Game Theory (Search for Journal in Brave)

Full work available at URL: https://arxiv.org/abs/1407.3338

zbMATH Keywords

advertisersgame theoretic settingvalue of targeting data

Mathematics Subject Classification ID

Other game-theoretic models (91A40) Marketing, advertising (90B60)

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