Performance measurement in customer recovery management

MaRDI QIDQ2960754zbMATH OpenFDO

Authors Jan Münster, Franziska Seidl

Publication date 17 February 2017

zbMATH Keywords

performance measurementcustomer modelingcustomer recovery controllingcustomer recovery managementcustomer recovery scorecard

Mathematics Subject Classification ID

Production theory, theory of the firm (91B38) Trade models (91B60)

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Cited in

(1)

• A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings

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