Multi-product dynamic pricing model with reference price submitting to peak-end rule

DOI10.13383/J.CNKI.JSE.2015.04.005zbMATH Open1349.91112MaRDI QIDQ2993299FDOQ2993299

Authors: Wenjie Bi, Yinghui Sun, Liuqing Tian 

Publication date: 10 August 2016

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zbMATH Keywords

dynamic pricingreference dependencepeak-end ruleloss-averse

Mathematics Subject Classification ID

Cited In (3)

• Dynamic pricing for multiple products with consumer reference price effect
• Product demand forecasting and dynamic pricing considering consumers' mental accounting and peak-end reference effects
• Dynamic pricing with loss-averse consumers and peak-end anchoring

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