A study on brand loyalty and customer lifetime value
From MaRDI portal
Publication:3013197
DOI10.1080/02522667.2010.10699993zbMath1221.90023OpenAlexW2011834653MaRDI QIDQ3013197
Yu-Je Lee, Che-Tsung Tung, Kuo-Hsien Wang
Publication date: 18 July 2011
Published in: Journal of Information and Optimization Sciences (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1080/02522667.2010.10699993
Related Items
Cites Work
- On returns policies with exogenous price
- Return handling options and order quantities for single period products.
- A returns policy for distribution channel coordination of perishable items.
- Manufacturer's pricing strategy and return policy for a single-period commodity
- The newsboy problem with resalable returns: a single period model and case study
- The Quantity Flexibility Contract and Supplier-Customer Incentives