Bilineare Systeme zur Bestimmung optimaler Werbestrategien

DOI10.1007/BF01951546zbMath0413.90033OpenAlexW2040221299MaRDI QIDQ3048561

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Publication date: 1979

Published in: Zeitschrift für Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/bf01951546

zbMATH Keywords

bilinear systemsmarketingadvertisingapplication of control theoryeconomic controlsoptimal advertisement strategy

Mathematics Subject Classification ID

Operations research and management science (90B99)

Cites Work

• Unnamed Item
• Bilinear control processes. With applications to engineering, ecology, and medicine
• Bilinear systems: An appealing class of "nearly linear" systems in theory and applications

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