Probabilistic estimation and prediction of television viewer demographics

zbMATH Open1204.62194MaRDI QIDQ3074147FDOQ3074147

Authors: David Ballantyne, Amenda Chow, David de la Rosa, Robert Piché, Li Xu 

Publication date: 5 February 2011

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Mathematics Subject Classification ID

Generalized linear models (logistic models) (62J12) Applications of statistics (62P99) Marketing, advertising (90B60) Operations research and management science (90B99)

Cited In (2)

• A New Survival Model for the Diffusion Pattern of TV Programs
• The accuracy of television network rating forecasts: the effects of data aggregation and alternative models

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