Prediction and control of response rate to surveys

DOI10.1080/01966324.2009.10737763MaRDI QIDQ3081968zbMATH OpenOpenAlexFDO

Authors Maryam F. Moghaddam, Alireza Mousavi

Publication date 9 March 2011

Published in American Journal of Mathematical and Management Sciences (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1080/01966324.2009.10737763

zbMATH Keywords

customer relationship managementfuzzy setsmarketingquestionnaire response ratessurvey design

Mathematics Subject Classification ID

Fuzzy analysis in statistics (62A86) Sampling theory, sample surveys (62D05) Marketing, advertising (90B60)

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