Optimal selection of customers for a last-minute offer

DOI10.1287/OPRE.1090.0787zbMATH Open1228.90063OpenAlexW2068022645WikidataQ65553908 ScholiaQ65553908MaRDI QIDQ3098282FDOQ3098282

Authors: José R. Correa, Thomas Rothvoß, Jaime San Martín, Roberto Cominetti 

Publication date: 17 November 2011

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: http://infoscience.epfl.ch/record/130543

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zbMATH Keywords

approximation algorithmslinear programming relaxationspromotional sale

Mathematics Subject Classification ID

Approximation methods and heuristics in mathematical programming (90C59) Combinatorial optimization (90C27) Stochastic programming (90C15)

Cited In (4)

• Optimization models for targeted offers in direct marketing: exact and heuristic algorithms
• Question selection responding to information on customers from heterogeneous populations to select offers that maximize expected profit
• A Sharp Uniform Bound for the Distribution of Sums of Bernoulli Trials
• Posted Price Mechanisms and Optimal Threshold Strategies for Random Arrivals

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