Positioning and Pricing in a Variety Seeking Market

DOI10.1287/MNSC.1100.1158zbMath1386.91100OpenAlexW2104410927MaRDI QIDQ3117290

Jagmohan S. Raju, S. Sajeesh

Publication date: 27 February 2012

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://repository.upenn.edu/cgi/viewcontent.cgi?article=1395&context=marketing_papers

zbMATH Keywords

positioningvariety seekingHotelling modelspricing differentiation

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Spatial models in economics (91B72)

Related Items (4)

Demand uncertainty, product differentiation, and entry timing under spatial competition ⋮ Duopolistic positioning and pricing competition with variety‐seeking and strategic consumers ⋮ Dynamic production and pricing decisions in the presence of the snob effect ⋮ A dynamic perspective of government intervention in a competitive closed-loop supply chain

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