New product introduction : determining optimal advertising policies

DOI10.1080/09720510.2004.10701130zbMath1258.90049OpenAlexW2016413588MaRDI QIDQ3156717

Bruno Viscolani

Publication date: 11 January 2005

Published in: Journal of Statistics and Management Systems (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/09720510.2004.10701130

Mathematics Subject Classification ID

Applications of optimal control and differential games (49N90) Marketing, advertising (90B60)

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