Estimation of Attribute Weights from Preference Comparisons
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Publication:3343762
DOI10.1287/mnsc.30.7.801zbMath0551.90053MaRDI QIDQ3343762
No author found.
Publication date: 1984
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.30.7.801
marketing; estimating cardinal utility functions; estimation of individuals' attribute weights; linear programming estimators; multi-attribute utility model; ordinal preference data
90C90: Applications of mathematical programming
90C05: Linear programming
91B08: Individual preferences
90B99: Operations research and management science
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